Ad People

Chicago Sun Times advertising writer Lewis Lazare had lunch last week with Juan Carlos Ortiz, co-president of Leo Burnett and Arc North America. Ortiz, 39, has been with Burnett for 17 years, running the conglomerate's Bogota, Columbia shop before taking over Burnett's Latin American operations. According to Lazare, Ortiz now shares an office on West Wacker Drive with Rich Stoddart, … [Read more...] about Latin Leader Wants To Make Leo Burnett Sexy

I confess I've never heard of Steve Hardwick, but Adweek reports he's going to be the new President of Grey, starting next month. But that's not what caught my eye. Here's what did: Hardwick, who had served seven months as president of independent StrawberryFrog, begins in his new position at the 525-person office next month and reports to Grey Global Group chairman and CEO Jim … [Read more...] about Leapfrogging To Grey

Do you ever wonder why ad people show up for work everyday? Is it for the money? Or are we driven to make a contribution to the culture, however small? This L.A. Times story looks at another industry, one we need not ask such philosophical questions of. A report released Tuesday shows that Wall Street's elite are making more money than ever, with the 25 highest-paid hedge-fund managers … [Read more...] about Mucho Dinero

So the AAAA is looking for a new CEO to replace O. Burtch Drake. Ad Age's Jonah Bloom says it should be someone who's a "change agent." And according to The New York Times, executives on the search committee said "they would be pleased if the age of the next chief executive began with a “3” or “4” rather than a “5” or “6.” Their most ambitious goal of all: hiring the first woman, black … [Read more...] about A Match Made In Somewhere

New York Times advertising critic, Stuart Elliott, joined agency big wigs at a swank resort in Southwest Florida this week. He came away with a litany of Draftisms, also known as maxims from The Howard. Mr. Draft, remarking on the trend toward consumer generated content, paraphrased a familiar advisory by the advertising leader David Ogilvy: “The consumer is not a moron. She is your … [Read more...] about Data Is Draft’s Friend (It Can Be Your Friend Too)

You know that old "Advertising is dead" meme? It's baaaaaack. Paul McEnany of Hee Haw Marketing typed up the following: So maybe it's time we just stop calling what we do advertising. What it is now is much too personal to be so shorted with that brand of commercial artistry. When before we were segmented and massified at the same time, today we are increasingly individualized, … [Read more...] about The Word “Advertising” Is Under Attack

Austinist interviewed author, scholar and documentarian, Douglas Rushkoff, in advance of his 7:30 pm talk this evening that will certainly be attended by various UT ad progam students and GSD+M employees, among other cultural sponges. This is the topic he plans to address: I'm hoping to address how we miss the opportunities offered to us by new media, how we've come to accept social … [Read more...] about Austin Technorati To Hear From Rushkoff Tonight

Today, Tom Asacker digs deep in his sandbox for fundamental truths. What's your understanding of marketing? How do you define it? Here's the latest definition from the American Marketing Association: "Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit … [Read more...] about Serve The Customer First