Have Content, Will Travel

Speaking at a conference this week, Beth Comstock, president of NBC Universal Integrated Media, said this a “golden age” of media. “It’s a great thing to be a content company in the digital age,” she said. “Content is always going to win.”
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She also said media technologies can be considered mainstream once 40% of houses adopt them. That means video-game consoles, just over 40% by her account, are already mainstream media.
Digital video phones, at 35% adoption? Not so much. Surprisingly, the same is true of the seemingly ubiquitous MP3 player, she said, pointing to research placing their reach at just 34%. Digital cable scored 33%. Digital video recorders, the source of much anxiety for companies like NBC Universal have only reached 22% penetration.
[via Ad Age]

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.