According to Ad Age, WPP Chief Martin Sorrell, isn't impressed by Puclicis' deft use of the press to forward its agenda. When Sorrell, in Davos for the World Economic Forum, was asked by a Reuters reporter about WPP's "esteemed rival Publicis" and its deal with Google, he interrupted to say, "I think our most esteemed rival is Omnicom." …
Mollá Originals
Men's Vogue paid a visit to Miami, which is home to scorching hot Hispanic marketing agency, La Comunidad. It's the kind of office where flip-flop-wearing employees kiss on both cheeks when they arrive on Monday morning. It's the kind of office where business meetings are held by the pool and where the company chef lures staff with a family-style lunch. And there's a nearly perfect duplicate of it 4,000 miles away, …
Did You Bring Your Moral Compass To Work Today?
In his latest blog post, Steffan Postaer examines some weighty issues (while promoting his fiction). In my novel, The Happy Soul Industry, God and the Devil engage one another in a modern fable about advertising, good and evil. Needless to say, the topic interests me deeply. Selling cigarettes, liquor and gambling has been called “dark marketing.” Well, what if everything we sell is shaded? When we build a brand are …
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Armano On Armano
David Armano of Critical Mass knows how to talk the talk. We’re focused on relevant, groundbreaking solutions that fuse style and substance—insight driven creative, supported by technology, which ultimately leads to measurable results. Not merely flashy creative or fleeting viral campaigns, but rather, applications that shift consumer behavior, brand experiences that deepen customer relationships and game-changing …
Networks Are Ecosystems
| View | Upload your own [Leigh Himel via CrapHammer] …
Barreling Brunelle
I like Tim Brunelle's enthusiasm for the business. In a piece prepared for Talent Zoo, Brunelle says he's teaching a class at Minneapolis College of Art & Design. He also reflects on the changes he's seen in his career and how monumental shifts are still coming at blinding speed. Compared to 10 years ago, today's strategizing, budgeting, staffing, production processes and maintenance of marketing and advertising …
Tor Myhren Takes One for the Team
Media Neutrality Comes To The Corner Office
Scamp posted about Jon Williams, a digital creative taking the helm as ECD at Grey/London. He chose an unusual title for the post: It's No Longer Safe In The Water. The post has generated some interesting commentary, pitting old school TV addicts against the new school. Here's how it starts... At 12:18 PM, rjhayter said… 'Above-the-line-creative' sounds like such a quaint, old-fashioned thing to say, these days. …
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