Adpulp
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By David Burn
Steffan Postaer, in an otherwise nice piece on his dad's legacy at RPA, wanders off into a rant about integration. Pops couldn’t keep up with the times. The brave new world of banners and microsites was too much for him. Time to let the Facebook generation take over. Social networks are where it’s at. Give them something viral. Integrate or die! Or recognize, as my father did, that integration is just a word we …
Continue Reading about Postaer Rejects Integrated Marketing →
By David Burn
According to Ad Age, WPP Chief Martin Sorrell, isn't impressed by Puclicis' deft use of the press to forward its agenda. When Sorrell, in Davos for the World Economic Forum, was asked by a Reuters reporter about WPP's "esteemed rival Publicis" and its deal with Google, he interrupted to say, "I think our most esteemed rival is Omnicom." …
By David Burn
Men's Vogue paid a visit to Miami, which is home to scorching hot Hispanic marketing agency, La Comunidad. It's the kind of office where flip-flop-wearing employees kiss on both cheeks when they arrive on Monday morning. It's the kind of office where business meetings are held by the pool and where the company chef lures staff with a family-style lunch. And there's a nearly perfect duplicate of it 4,000 miles away, …
By David Burn
In his latest blog post, Steffan Postaer examines some weighty issues (while promoting his fiction). In my novel, The Happy Soul Industry, God and the Devil engage one another in a modern fable about advertising, good and evil. Needless to say, the topic interests me deeply. Selling cigarettes, liquor and gambling has been called “dark marketing.” Well, what if everything we sell is shaded? When we build a brand are …
Continue Reading about Did You Bring Your Moral Compass To Work Today? →
By David Burn
David Armano of Critical Mass knows how to talk the talk. We’re focused on relevant, groundbreaking solutions that fuse style and substance—insight driven creative, supported by technology, which ultimately leads to measurable results. Not merely flashy creative or fleeting viral campaigns, but rather, applications that shift consumer behavior, brand experiences that deepen customer relationships and game-changing …
By David Burn
| View | Upload your own [Leigh Himel via CrapHammer] …
By David Burn
I like Tim Brunelle's enthusiasm for the business. In a piece prepared for Talent Zoo, Brunelle says he's teaching a class at Minneapolis College of Art & Design. He also reflects on the changes he's seen in his career and how monumental shifts are still coming at blinding speed. Compared to 10 years ago, today's strategizing, budgeting, staffing, production processes and maintenance of marketing and advertising …
By David Burn
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