Did You Bring Your Moral Compass To Work Today?

In his latest blog post, Steffan Postaer examines some weighty issues (while promoting his fiction).

In my novel, The Happy Soul Industry, God and the Devil engage one another in a modern fable about advertising, good and evil. Needless to say, the topic interests me deeply.
Selling cigarettes, liquor and gambling has been called “dark marketing.” Well, what if everything we sell is shaded? When we build a brand are we, in a way, creating an idol?

I think we all (at least those of us with a working conscience) struggle to some degree with what we do in this business. Yet, it’s interesting to see someone who’s gone as far as Postaer struggle too. Why is it interesting? Because the concept that “more money” or “better clients” will solve what ails you is a hollow dream.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.