In case you haven't heard, Seth Godin has a new book out. It's called Tribes. …
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Spotlight On NW Creative: “Raven.us” Is Calling
Last night on LinkedIn I happened to see that Wieden + Kennedy is looking for an Interactive Strategist. Now, I know why. According to Rick Turoczy of Silicon Florist, James Keller has left W+K to join Raven Zachary, the renowned iPhone application developer, in a new venture, as yet unnamed. "Since the Obama app, I've encountered some amazing brands and amazing opportunities," said Raven. "And they were affecting …
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The Contents of Content
My head is spinning because I just encountered two women in content development--my field!--that impress me with their thinking about the practice. Writing on A List Apart, Kristina Halvorson of Brain Traffic says: Who among us is asking the scary, important questions about content, such as "What's the point?" or "Who cares?" Who's talking about the time-intensive, complicated, messy content development process? …
All These Lame Promoters Everywhere I Look/The Horror!
George Parker is writing for PSFK. Don't worry, it's the same piss and vinegar that you'll find on AdScam/The Horror!, just in a much prettier bottle. Taking part in a recent PSFK Conference, my presentation concluded with an audience discussion session. The first comment from someone in the crowd was, "With all the years you've been in the ad business, you must have seen many changes." I was about to explain that …
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Agency Exec Plays the 1-800-Sharpener Guy
Marin County's San Francisco's Duncan Channon (Birkenstock's agency of record) reminds us to "always oil our stones." Probably good advice. …
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cleveraffordablememorableprovocative
"Fortune favors the brave." -Virgil Inside Fallon's Minneapolis headquarters, staffers are repeating the words of Virgil, the Roman epic poet, in hope that they may also "live" these words. According to Minneapolis / St. Paul Business Journal, Fallon's chief marketing officer Rob Buchner said: Fallon tries to keep its advertising campaigns clever but affordable, and that ad firms that do the same will be served well …
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The Advertising Industry Stimulus Package
Don't hold your breath waiting for anyone to care enough about advertising to bail it out. I decided to come up my own plan. It's the subject of my new column on Talent Zoo, Here's a sample: Ditch the use of stock photography for a month. Hire a photographer. Take your own pictures. Or use an illustration or just type. It's getting too easy to do a stock image search. And while some stock images are good, many are …
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Studying Shoppers
Looking for insight into how brands can entice frugal shoppers, Susan Berfield of BusinessWeek sat down with environmental psychologist Paco Underhill, author of Why We Buy: The Science of Shopping and Call of the Mall: The Geography of Shopping. In the written piece for BusinessWeek, Berfield takes Underhill to a Whole Paycheck where he sees much that meets his approval in the way of signage. We walk by a small …
