cleveraffordablememorableprovocative

“Fortune favors the brave.” -Virgil
Inside Fallon’s Minneapolis headquarters, staffers are repeating the words of Virgil, the Roman epic poet, in hope that they may also “live” these words.
According to Minneapolis / St. Paul Business Journal, Fallon’s chief marketing officer Rob Buchner said:

Fallon tries to keep its advertising campaigns clever but affordable, and that ad firms that do the same will be served well in the coming year.
Buchner mentioned a recent ad campaign by Hyundai Motor Co. in which the South Korean automaker said it would allow customers who lost their jobs to bring their car back through a 12-month vehicle return program. He said people should expect to see more daring advertising gambits, especially as some companies use the recession as a chance to grab larger market share.
“If you do work with advertising that is memorable and provocative, you’ll be rewarded at the cash register in the end,” Buchner said.

[via 52 Ltd.]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.