Shiv Singh of Razorfish names 10 trends in "social influence marketing," a term his agency coined to describe what old timers simply call Word of Mouth. It's just that it's digital now, so the lexicon is expanding (not always in a good way). Here's what Singh and his colleagues see unfolding: 1. Social media usage will result in more influence. 2. The focus will shift to influencers. 3. Top-down branding will …
Self-Promo Ad #6
While AdPulp itself is clearly a showcase for a certain type of writing that I do, sometimes people ask to see my traditional portfolio. You know, 'cause they might need my help someday making print ads, point-of-sale materials, micro sites and the like. Sometimes people also ask to see my traditional resume. Other entries from this series: Self-Promo Ad #5 | Self-Promo Ad #4 | Self-Promo Ad #3 | Self-Promo Ad #2 …
The Internet Is A World, But It’s Not The World
Hugh MacLeod pulled a Jason Calacanis and started an email newsletter (something my friend Tom Asacker advised me to do a few months ago). I've received a couple editions now, one today. In today's edition, Hugh mentions that his time in the ad biz prepared him well for the steps he would eventually take toward an even more creative enterprise wholly his own. He also touches on why this thing called the Internet has …
Continue Reading about The Internet Is A World, But It’s Not The World →
Today In Twitterverse: Danny G’s Pocket Change
Score one for the home team. …
Continue Reading about Today In Twitterverse: Danny G’s Pocket Change →
Rain On Me
Yesterday, I contributed 10 posts about Portland's creative scene to The Portland Egotist, a temporary takeover of The Denver Egotist. It was a fun exercise for me. I wanted the special section to be an overview of the city, not the ultimate or final word. Yet, a couple Egotist readers made it known that I could have gone much further, offering deeper analysis and constructive criticism. Thankfully, I have a place …
Skittlesgate?
"Don't be fooled by the talk in the ad industry: it is as deeply conservative as accounting." -Brian Morrissey Apparently, people in some far off land where gravity is not king, are upset about the new Skittles Web site. I'll be honest, I haven't read any of the source material. I made some comments on Twitter about how the site is a direct lift from Modernista!, and left it at that. Shawn also took note of the site …
Please Go Away (For A Day)
The Portland Egotist is alive and kicking. So don't look here, look there. By the end of the day, there will be a collection of 10 posts about Portland's perfect climate for creative pursuits. …
The Metaphysics of Modern Communications
Josh Spear believes one must understand infinity (no small task) in order to speak persuasively to digital natives. As a 'born digital' consumer, I'm engaging with infinity day in and day out. My inbox is never full. I upload as many photos to Facebook as I damn well please. (Facebook by the way is now the largest photo-sharing site in the world, with users uploading more than 850 million pictures each month). We can …
Continue Reading about The Metaphysics of Modern Communications →
