The Internet Is A World, But It’s Not The World

Hugh MacLeod pulled a Jason Calacanis and started an email newsletter (something my friend Tom Asacker advised me to do a few months ago).
I’ve received a couple editions now, one today. In today’s edition, Hugh mentions that his time in the ad biz prepared him well for the steps he would eventually take toward an even more creative enterprise wholly his own.
He also touches on why this thing called the Internet has such power over us.

The internet made the world I aspired to belong to a lot easier to reach, no doubt about it. I think that’s why so much of us spend so much time on the the internet. Suddenly the world we want to belong to seems a lot closer. It’s hard to turn that new found excitement off.

I agree it is hard, but it’s also necessary to push back from the keyboard and live. Hugh does that by making art. We all need that balance, however we find it.
On Friday, Darby and I decided to adopt a puppy from the Oregon Humane Society. Her name is Lucy. There are many reasons to bring a dog into the family and just as many benefits. One I can see straight away is how it helps me push back from the keyboard and live.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.