March Adness is a seasonal promo from Adweek that pits commercials, not college basketball teams, against one another. The promo is delivered online in a brackets format and is clearly sponsored by Snag A Job, the number one source for hourly employment. …
In Small Agencies We Trust
Alex Bogusky is educating me about the business. No, he not advising me on how to improve my hair. He just reeled off four shops--all spin offs of Crispin Porter & Bogusky--that I'd never heard of before. They are: Stick and Move Toy Goodness Manufacturing Big Agency Defectors "Right now, our country needs these scrappy small-agency entrepreneurs to keep doing their thing, because they will indeed dig us out of this …
Newtonian Economics
Perspective is a good thing to have, especially in tough times. If you study history at all, you come to realize that modern day Americans don't know what tough times are. There's no famine or plague, no domestic holocaust. David Young of Young & Laramore in Indianapolis knows British history. A Plague Year (1665) is a microsite he created to remind people that while times are tough, they're not bubonic plague …
If You’re Not A CEO, Please
And the story continues: Even George Parker likes the videos above (and what's not to like?). Kudos to JWT, New York for a really great campaign for jetBlue. Funny as hell... But also perfect in its timing and messaging. Great casting, great production, watch it at least three times to get the nuances (that's French for details). …
Two New Cogs In The W&K Machine
Tony Davidson and Kim Papworth are stoked. According to The Guardian, the ECDs at W&K/London just made partner. "If you want to be a partner at W&K you've got to be some kind of saint and some kind of crazy," said Dan Wieden. "No one exemplifies that more profoundly than Tony and Kim. They have raised the bar, broken rules, lifted hearts and shocked the world." It's the first time Wieden named a partner outside of …
Bogusky, Boulder & Bikes
Alex Bogusky was in Austin on Friday to talk about B-cycle, a new bike-sharing venture from Crispin Porter & Bogusky, Humana and Trek. All three companies share one common goal: positive cultural change. It's estimated that the U.S. could save 462 million gallons of gasoline a year by increasing cycling from 1% to just 1.5% of all trips. B-cycle can change the way we get around. And that can change our communities, …
Tonight’s Town Hall With The CEO of Portland
Portland Mayor Sam Adams spoke to 50 members of the local creative community tonight at Wieden + Kennedy. The event was sponsored by Portland Ad Fed, the oldest ad club in the U.S. Adams ran through an economic development slide show that focused on sustainability. The Mayor's plan is to position Portland at the forefront of the emerging green economy. Adams spoke of a cluster strategy. He said Portland is strong in …
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Vinny’s Velvet Hammer
Vinny Warren of The Escape Pod likes what he calls "the hard sell." What is the hard sell? The hard sell is the ad that instantly makes you want what's being advertised. You'd think this would be the permanent orientation of advertising ALL THE TIME. But it isn't. People can get a bit lax in good economic times. And forget their real job. Recession makes you keener. We're all watching our spending a lot more …
