Ben Kay is a copywriter at Lunar BBDO. He has a blog with a great name--If This Is A Blog Then What's Christmas? In his latest post, he discusses how money isn't the primary motivator for creative people. Picking up on a TED talk by Dan Pink, Kay says what matters to creatives is "Autonomy, Mastery and Purpose." Occasionally, people ask why I bother to write this blog. Up until I saw this lecture I didn't really …
The One Club Takes A Stand Against Scam
Amidst the sturm-und-drang of this week's 9/11-WWF-DDB Brasil-One Show controversy, The One Club decided to take a stand with a new policy: Effective beginning in 2010: An agency or regional office of an agency network that enters an ad made for a nonexistent client, or made and run without a client's approval, will be banned from entering the One Show for five years. The entire team credited on the "fake" entry will …
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Want To Reach The Top? Then Shoot For the Stars.
Alex Bogusky has been testing out Posterous, the blog-like-thing that you post to via email. Up until now, it's been a place for him to share some photos, mostly of his dirt bike adventures. But yesterday, Bogusky went another way and shared some insights into his agency's core beliefs and consequent rainmaking ability. Tell other people your dreams. This was the biggie for us. For years Chuck and I had this secret …
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Credle Could Be Burnett’s Missing Ingredient
Susan Credle, 45, has been named the new Chief Creative Officer at Leo Burnett. She assumes the post on October 5th, after 22 years at BBDO/New York. Credle graduated from University of North Carolina in Chapel Hill before taking a receptionist position at BBDO. Lewis Lazare of Chicago Sun Times portrays her career path in a Peggy Olsen-like arc. She started out as a receptionist, and because her energy and interest …
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Wieden Refugee Stays In Portland, Finds New Home
Copywriter, Nick Carter, used to work at Wieden + Kennedy. Then the day came for him to "unpack his Adidas" and move across town to ID Branding. Carter explains some of his motivations: Since I read this book, read for the first time writing that spins beauty from air as if magic was easy, makes you forget it's writing at all, really, and not something that's happening in front of you, right now, for real, I've …
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London Agency Takes It To The Street
Pop-up retail has been an interesting trend for the past few years. Now, thanks to London's RKCR/Y&R, the concept is being stretched considerably (to include service providers). Ad Age and Shots are both featuring stories about the agency's one-week pop-up agency experiment in its local Camden neighborhood. Here's a passage from the Shots piece: Camden is a great home for the agency. With some iconic businesses from …
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From Voucher Clerk To Art Impressario
The Guardian is offering us a chance to get to know ad man, art collector and notorius recluse Charles Saatchi--who in 1970 founded Saatchi & Saatchi with his brother Maurice--a bit better. Before you went into advertising, what other career did you consider? "Consider" isn't quite how it was. At 17 and with two O-levels to show after a couple of attempts, a career path wasn't realistic, nor a chat with the Christ's …
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Hear This
Bill Green of Make The Logo Bigger joined Danny G. and me last night on The BeanCast, a weekly marketing and advertising program hosted by Bob Knorpp. We had a lively discussion around the following five topics: Crispin Porter & Bogusky's choice to crowdsource a logo and the stink it raised in the design community Team Obama's failure to sell health care "Reform" to the American public The dismal state of the …
