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Dear Mr. Stipe, What’d You Do With All The Shiny Happy People?
When it comes to analyzing the current state of the ad business and the economy, George Parker and Bob Hoffman are not glass half full kind of guys. Not at all. Here's some of what Hoffman's saying: It's embarrassing to be in the ad business these days. Ad agencies don't know what they believe. In reaction to the dual onslaughts of the web and the recession, they have abandoned all principles. Sadly, for most in this …
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Krop And Advance (Your Career)
At the start of this century, recruiters and CDs in general market advertising agencies would not look at an online portfolio. Fuhgetaboutit. The talent scouts wanted to "pass the work around the office," I was told more than once. Today, things are much different. Now you have to have an online portfolio, although the mini-book reproduction is still a popular format and people still like something physical to hold …
Puma Product Placements Showing Up In The Strangest Places
AmEx, you've been served by Joseph Jaffe. Somehow, I don't see them caring all that much. By the way, BofA took 30 large off our table (home equity line of credit) with no rhyme, reason or warning, and then they came back around and clipped the limit on one of my credit cards. Banks don't want to extend credit. YouTube rants notwithstanding, that's the reality of today's market. …
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Ad Bloggers Diversify Their Offerings
Bill Green of Make the Logo Bigger is teaming up with Angela Natavidad of Adrants and Live and Uncensored to create a new adcast called AdVerve. Green has a really good radio voice and Natavidad's touch works as a solid counter balance. Plus she lives in Paris. How many radio shows can say they have a host in Paris? Green & Natavidad's first episode features Hadji Williams, ad creative, author of Knock The Hustle …
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Actions Are Louder Than Loud, Actions Are All
Gene Rebeck, Senior Editor at Twin Cities Business, spoke to the former Fallonites now known as Zeus Jones. Here's a bit of what he came away with: "The marketing world is so cluttered, it's so difficult to get people's attention," Adrian Ho notes. Fast-evolving interactive technology was revealing tantalizing new creative possibilities. Marketers are certainly putting "trad-ad" messages online, and this isn't to say …
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Media Arts Is Content By Another Name
Alex Bogusky keeps bringin' it on his new blog-like thing and I keep saying, "Yep, right, uh huh." ...every day what we do becomes more like the movie and television business. For some of you the lines may have blurred between what you do and the publishing business. And if you are on the cutting edge you find yourself spending time harnessing games, industrial design, architecture and interactive apps to help build …
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“Defy The No” And Other Rumblings
Sally Hogshead has collected some of her "recent tweets, online posts, random mumblings, little ditties--that sort of thing" for your benefit and hers. She adds, "feel free to print, post, or plagiarize to your heart's content." …
