Adpulp
Advertising News and Know-How
By David Burn
Larry Ellison has reneged on his $115 million donation to Harvard. The Oracle founder and CEO, and the world's 15th richest person, made headlines last year when he pledged the funds to an institute at Harvard to study world health. But now, according to the San Francisco Chronicle, Ellison has decided against making the contribution after the resignation of Harvard President Larry Summers, who is about to leave the …
Continue Reading about Two Rich Guys Who Need To Get A Clue →
By David Burn
Vulture Droppings is the blog from Gyro Worldwide in Philadelphia. According to the agency's casual observations, Budweiser is usurping Pabst Blue Ribbon as the brew of choice among Philly's urban hipsters. Here's a bit of their reasoning, or speculation, as the case may be: Others say PBR tried to cash in on their hipster status by sponsoring local bands and taking out cheesy ads in alt weeklies. Why couldn't the …
By David Burn
Ad people have plenty of reasons to be happy at work, but many are not happy. Many ad grunts are overworked and underappreciated. Some are too sensitive for a business filled with daily rejections. Others feel they're wasting their talent on advertising. Positive Sharing, which brings us the lovely graph displayed above, also addresses the question of employee happiness with a quote from Honda founder, Soichiro …
Continue Reading about Be Happy: It’s Good For You And Your Firm →
By David Burn
Ford Bold Moves is a new effort from Ford Motor Company that comes close to living up to its name. The site will feature short films that address the pressing business issues confronting the Detroit automaker. The first episode is available now. According to Ad Age: Charlie Hughes, founder of consultant BrandRules and a veteran auto executive, predicted the primary audience of the push is Ford employees. He cited …
By David Burn
According to Media Week, young people are processing information at lightning speeds. Researcher Brent Magid says no other group of consumers will have as profound an impact on the media business over the next 10 years as the Millennial Generation, 9-to 28-year-olds, and he told promotion and marketing executives that it is imperative that they find a way to get their messages across to this group. Magid, president …
By David Burn
Jupiter Research, a leading authority on the impact of the Internet and emerging consumer technologies, reports that 35 percent of large companies plan to institute corporate weblogs this year. Combined with the existing deployed base of 34 percent, nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006. According to the report, 64 percent of executives say they spend less …
By David Burn
I heard one of my favorite songs--"Blue Sky" by Allman Brothers Band--on TV last night. Sweet! Right? Not exactly. The song was used to support a menopause drug. …
By David Burn
First Om Malik. Now Rafat Ali. Legenday venture capitalist, Alan Patricof, on why he invested in Rafat Ali's media company, Content Next: “I think this is a unique opportunity for Greycroft because paidContent.org and MocoNews.net truly are the publications you need to read before you start your day if you are involved in or care about any aspect of new media. I’ve been an avid reader of the sites for some time and …
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