According to Media Week, young people are processing information at lightning speeds.
Researcher Brent Magid says no other group of consumers will have as profound an impact on the media business over the next 10 years as the Millennial Generation, 9-to 28-year-olds, and he told promotion and marketing executives that it is imperative that they find a way to get their messages across to this group.
Magid, president and CEO of Frank M. Magid Associates, told an audience at the annual Promax conference in New York City today that this group, which numbers 79 million, one million more than the Baby Boomers in this country, have grown up using multiple media platforms at the same time, and need to be marketed to differently than the older Boomers. Magid said Millennials consume 20 hours of media a day, but that is all done within 7 hours of clock time.
