Publicis will pay about $4.4 billion for Epsilon to give it a leg up in digital marketing and to help clients personalize their connections with consumers. Today, data is worth more than a mountain of gold on a platinum platter. “Our clients are facing increasing pressure from the rise in consumer expectations,” Publicis Groupe CEO Arthur Sadoun said. “The only response is to deliver personalized …
Empathy for Immigrants Discovered (and Celebrated) In Canada
Will you ever walk a mile in an immigrant's shoes? Are you able to see things the way a person in need sees things? Can you imagine for one minute the root causes that drive people to leave everything they know and everyone they love for a new country? The above line of questioning isn't rhetorical and it's not someone else's inquiry. Everyone in North America is a descendant of immigrants. Even the native …
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Flashback Friday: David Ogilvy, The Persuader’s Persuader
David Ogilvy was an Oxford-educated advertising tycoon who retired to a castle in France. He founded and led Ogilvy & Mather and is sometimes referred to as the "Father of Advertising." He is also the man who literally wrote the book on the business—Ogilvy on Advertising. Trained at the Gallup research organization, he attributed the success of his campaigns to meticulous research into consumer habits. Ogilvy …
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Today, Customer Experience (CX) Makes or Breaks Your Brand Promise
Content isn't king. Customer experience is king. What does this mean for marketers? Simple. When a brand's primary advertising claims fail to play out in real life, the result is more cognitive dissonance and loss of trust. In other words, it's exactly what no one wants. In days gone by, a brand could make a questionable claim and more easily get away with it. In today's information economy, there's no …
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Remembering Argentina’s 9/11 With A Little Help from An Agency Friend
Advertising that attempts to appeal to the lowest common denominator is often nothing more than mental pollution. It's also the most common type of advertising in the world and the central reason that the industry has a bad name. Far away, on the other end of the scale, there's important work being done to inform and to move people to a higher place. Take, for instance, the work Wolf BCPP delivered for The Museum …
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American Trucks and Barricade Team Up To Pony Up $5000
Editor’s Note: AmericanTrucks is a premium sponsor of Adpulp.com. American Trucks and Barricade have teamed up to give one lucky trucker $5000. The Barricade $5000 Giveaway is sponsored by none other than Barricade Off-Road, an industry leader in exterior protection and styling for trucks. Participants can enter daily to maximize their chances in winning a site-wide shopping spree on AmericanTrucks.com. …
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Advertising Is A Critical Spoke On the Marketing Communications Wheel
Advertising lives at the top of the customer experience funnel. Thus, it's important to make and run great advertising. It's equally important to realize that no matter how high quality the ads, and how spot-on the messaging is, advertising is only one of several important parts of the customer's experience journey. Smart brand managers use advertising to build awareness and drive purchase intent. From there, …
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Droga5 Powers Up; Rest of Ad World Remains Envious
Inquiring minds want to know...why did David Droga agree to sell his creative powerhouse, Droga5, to Accenture? “You can have the best advertising out there, but if the e-commerce is not good or the relationship with the customer and the experience isn’t great, then that’s irrelevant,” Mr. Droga said. That's advanced thinking, especially for an ad man. Advertising has to fit into a larger ecosystem of brand …
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