“Our clients are facing increasing pressure from the rise in consumer expectations,” Publicis Groupe CEO Arthur Sadoun said. “The only response is to deliver personalized experiences at scale. They have to transform to meet this new market imperative.”
The CEO may have meant to say, “We have to transform.” Epsilon is already well down the marketing transformation road.
The acquisition gives Publicis access to Epsilon’s data capabilities.
Every brand experience should be personal and purposeful, and every customer wants to be recognized, respected, and protected.
Epsilon is selling one-to-one at scale and Publicis, along with the ad industry as a whole, is buying.
A word of caution…t