Renault has found a different twist on driving to support sales of their Clio (the car, not the award). Of course, it's a category sell since any car moves you forward, but the imagery might just be quirky enough to get people to take note. [via Advergirl] …
Roo BELL
Don't you hate it when people mispronounce your name? Steve Rubel does. A funny thing happened since I started this blog. I realized that no one knows how to pronounce my last name. Must of you probably think it's roo bull (e.g. rhymes with Red Bull). Actually, it's Roo-bell, which rhymes with "you smell." The more you know. In his comments area, Rubel further clarifies that the empahsis is on the second syllable. …
Dude, You Tagged Your Wall
Pop culture gets absorbed by advertising everyday. Hardly a news flash. At any rate, I'm confident that Pop Cling's brand of adhesive art will be reworked by a brand for its own purposes in the near future. If I were Pop Cling I would want to work with that brand, but I'm not Pop Cling. This is Pop Cling: Pop Cling makes art. Kick-ass, adhesive-backed art. You peel it off the backer and stick the image on any smooth …
Grrrl Power
The girls of 3iYing - a market and design strategy firm that specializes in marketing to girls ages 15 to 25, have some news for marketers who blindly follow the sex sells rule. In their "The Girl Improved" column in Business Week, they specifically take on American Apparel and Abercrombie & Fitch. Although the maxim "sex sells" may have ruled for years, from a girl's perspective the erotica in marketing is …
Lazare Calls Viral Videos “Small Potatoes”
Lewis Lazare has been watching videos on YouTube. However, it's premature to say the old man is down with youth culture, for he didn't much like what he found there. A publicist, all lathered up, contacted us about what he believed to be a truly mind-boggling event happening online: a new video called "Tea Partay" from BBH/New York that debuted at www.youtube.com earlier this month. The video, directed by Julien …
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Caption It #19
Hi, I’m David
Bear at Orange Yeti (the blog of Orange Coat, a Greenville design shop) admits that networking is not easy. Not in the offline world. I just got back from the Greenville Chamber's Friday Focus meeting. It's been a couple of months since I've attended an event that used to go to every month. I was struck by how much easier it has gotten to go to these events. I know people at the events now and people know me. When I …
Build It And They Will Log On
Google's business model is totally dependent on widely available interweb access; therefore, it's not surprising that the search giant would undertake efforts to create free municipal Wi-Fi networks. USA Today has more: Google on Wednesday plans to offer free, high-speed Internet access to everyone in its Silicon Valley home town — a hospitable gesture that the online search leader hopes to see spread to other parts …
