The New York Times is curious about Nissan's latest effort to move Sentras. Can an affable 30-year-old conceptual artist turned comedian sell cars to his generation by using nontraditional media like blogs and Webisodes? That is the multimillion-dollar question Nissan North America is asking as an unconventional campaign gets under way to stimulate interest in the 2007 Nissan Sentra among a target audience of …
Careful With That Zoom, Eugene
Too Much Detail is a promotional microsite for Casio's new 10.1 megapixel camera. The sexy vid (by American Standards) has a humorous reveal, which then becomes the promotional hook. [via Chimp Media Monitoring] …
“The Hub” Unplugged
Ad Age reports on the demise of Wal-Mart's social networking experiment. Less than three months after launching its quasi-social-networking site aimed at teens, Wal-Mart has shut down the Hub. "The Hub" was designed by Wal-Mart to allow teens to "express their individuality" but it screened all the content, informed parents when their children joined and forbade users to e-mail one another. In August, the site …
“So, You Want Two Beds?”
Atlanta Constitution Journal explores the city's niche marketing efforts. City boosters are taking the journalists — who write for the nation's gay and lesbian newspapers, magazines and Web sites — to dinner at gay-owned and gay-friendly restaurants; to meetings with gay and lesbian entrepreneurs; and to visit neighborhoods where openly gay residents can live without harassment. It is the latest in a string of …
Keeping It Country
According to WSMV-TV, a Nashville bar bans people from wearing well-loved hip hop clothing brands. It’s nothing new to establish a dress codes at bars or restaurants, but what if someone said you couldn’t wear your favorite outfit—because of the name brand? That happened at On The Rocks, a bar near Music Row, and some think it has gone too far. The bar is a popular hangout on Demonbreun Street, but the new dress …
Face Time With The News Brand
The New York Times looks (perhaps with jealousy or maybe with bewilderment) at CNN's move into event marketing. CNN is seeking to bring its brand to life beyond the TV, PC and cellphone screens by forming a division devoted to event marketing. The new CNN Events division, under the auspices of the advertising sales department, will put on panels, conferences and meetings on newsmaking and newsworthy subjects. …
Why Do We Have To Be So Pushy?
Brad Berens of iMedia Connection spoke to Don Schultz of the Medill School of Journalism at Northwestern University. Schultz is a noted expert in integrated communications. You have to understand that marketing organizations are designed to talk. They have never been designed to listen. So, when you start talking about dialogue, and interactivity, and you start talking about things like social networks, and that sort …
Check The Mullet
[via Ad-Dict] …
