Too Much Detail is a promotional microsite for Casio’s new 10.1 megapixel camera. The sexy vid (by American Standards) has a humorous reveal, which then becomes the promotional hook.
[via Chimp Media Monitoring]
About David Burn
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.