Keeping It Country

According to WSMV-TV, a Nashville bar bans people from wearing well-loved hip hop clothing brands.

It’s nothing new to establish a dress codes at bars or restaurants, but what if someone said you couldn’t wear your favorite outfit—because of the name brand? That happened at On The Rocks, a bar near Music Row, and some think it has gone too far.
The bar is a popular hangout on Demonbreun Street, but the new dress policy has caused some to question the bar’s motive.
The bar recently displayed a dress code that stated: No Baggy Clothes. No Chains. No Sunglasses. No Grills. The code also prohibits certain clothing labels: Southpole, ECKO, ENYCE, Sean Jean, Phat Farm, FUBU, ETC.

The brand specific dress code is creating controversy because the brands chosen suggest racial profiling, despite appealing to a large white audience. For instance, I’m white as can be and I have a pair of Phat Farm jeans on as I write this. I think I’ll drop in for some wings next time I’m in Nashville and find out if this stupid policy is selectively enforced.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.