Keeping It Country

According to WSMV-TV, a Nashville bar bans people from wearing well-loved hip hop clothing brands.

It’s nothing new to establish a dress codes at bars or restaurants, but what if someone said you couldn’t wear your favorite outfit—because of the name brand? That happened at On The Rocks, a bar near Music Row, and some think it has gone too far.
The bar is a popular hangout on Demonbreun Street, but the new dress policy has caused some to question the bar’s motive.
The bar recently displayed a dress code that stated: No Baggy Clothes. No Chains. No Sunglasses. No Grills. The code also prohibits certain clothing labels: Southpole, ECKO, ENYCE, Sean Jean, Phat Farm, FUBU, ETC.

The brand specific dress code is creating controversy because the brands chosen suggest racial profiling, despite appealing to a large white audience. For instance, I’m white as can be and I have a pair of Phat Farm jeans on as I write this. I think I’ll drop in for some wings next time I’m in Nashville and find out if this stupid policy is selectively enforced.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.