The New York Times is curious about Nissan’s latest effort to move Sentras.
Can an affable 30-year-old conceptual artist turned comedian sell cars to his generation by using nontraditional media like blogs and Webisodes?
That is the multimillion-dollar question Nissan North America is asking as an unconventional campaign gets under way to stimulate interest in the 2007 Nissan Sentra among a target audience of youthful urbanites.
