Ad Age reports on Audi's latest experiential offering. Aiming to elevate its brand in the U.S., Audi of America held the official grand opening today in New York for its first U.S. Audi Forum, a "brand experience" center that can be rented out for events. Audi Forum in New York, the largest of nine such forums in the world at 6,400 square feet, will feature displays of the automaker's vehicles designs past, present …
Former MySpace Users Get Real
There have been several stories of late about the majority of MySpace users being over the age of thirty--a fact that has driven away younger users en masse. Today, USA Today zooms in on another reason younger users are fleeing the so-called social networking site. Gabe Henderson is finding freedom in a recent decision: He canceled his MySpace account. No longer enthralled with the world of social networking, the …
This Is Our Country
Seth Stevenson of Slate is pissed off about Chevy's use of sacred American images to sell their Silverado truck. This ad makes me very angry. It's not OK to use images of Rosa Parks, MLK, the Vietnam War, the Katrina disaster, and 9/11 to sell pickup trucks. It's wrong. These images demand a little reverence and quiet contemplation. They are not meant to be backed with a crappy music track and then mushed together in …
Lazare Comes On Strong For The Army
Maybe Lewis Lazare likes a man in uniform. He so rarely enjoys a commercial. Yet, new video Army footage from McCann Erickson/New York (that has yet to be edited into a 30-second spot) has the otherwise reticent and detached observer falling all over his keyboard. Let's not mince words: This piece of exquisitely edited video, which might ultimately be cut to create one or more TV spots, packs one hell of an emotional …
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Red Bull’s Air Show
The Red Bull Air Race is an exciting competition in which the world’s most talented pilots are up against each other in a race based on speed, precision and skill.The competition features a dynamic new discipline of flying, called ‘air racing’ where the objective is to navigate a challenging obstacle course in the sky in the fastest possible time. Pilots fly individually against the clock and have to complete tight …
Bump Stern From His Perch
According to Slate, both Sirius and XM accept unsolicited pitches for shows and channels, although the odds of actually getting on the air are slim if your idea comes in over the transom. If you're not a celebrity, you're more likely to succeed if you have broadcast experience, a strong pitch for a show, and a demo tape. XM accepts brief e-mail pitches at programming@xmradio.com, and Sirius suggests sending your show …
Citgo Tries To Seem More American
According to Brandweek, Citgo, a subsidiary of Venezuela’s government-owned oil company, is developing ads that seek to convey its American allegiance, and its “American community” of more than 100,000 workers, Citgo is preparing a new, multiplatform campaign breaking this month that will aim “to set the record straight” as the company reels from calls for boycotts in the wake of vociferous anti-American comments …
Ad Exec Seeks To Improve Women’s Lives
Leo Burnett North America Chairwoman Cheryl Berman is leaving the agency to start an independent firm focused on marketing to women. Over 32 years, Ms. Berman was a fixture at the iconic Chicago agency, playing a role in landing more than half of the shop's current accounts and producing memorable spots for Hallmark, McDonald's and others. She was chief creative officer of Leo Burnett USA from 1997 until this …
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