This Is Our Country

Seth Stevenson of Slate is pissed off about Chevy’s use of sacred American images to sell their Silverado truck.

This ad makes me very angry. It’s not OK to use images of Rosa Parks, MLK, the Vietnam War, the Katrina disaster, and 9/11 to sell pickup trucks. It’s wrong. These images demand a little reverence and quiet contemplation. They are not meant to be backed with a crappy music track and then mushed together in a glib swirl of emotion tied to a product launch. Please, Chevy, have a modicum of shame next time.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.