Former MySpace Users Get Real

There have been several stories of late about the majority of MySpace users being over the age of thirty–a fact that has driven away younger users en masse.
Today, USA Today zooms in on another reason younger users are fleeing the so-called social networking site.

Gabe Henderson is finding freedom in a recent decision: He canceled his MySpace account.
No longer enthralled with the world of social networking, the 26-year-old graduate student pulled the plug after realizing that a lot of the online friends he accumulated were really just acquaintances. He’s also phasing out his profile on Facebook, a popular social networking site that, like others, allows users to create profiles, swap message and share photos — all with the goal of expanding their circle of online friends.
“The superficial emptiness clouded the excitement I had once felt,” Henderson wrote in a column in the student newspaper at Iowa State University, where he studies history. “It seems we have lost, to some degree, that special depth that true friendship entails.”
“I’m not sacrificing friends,” he says, “because if a picture, some basic information about their life and a Web page is all my friendship has become, then there was nothing to sacrifice to begin with.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.