Ad Age looks at Gateway's combination of face-to-face consumer research with online and broadcast advertising. With its "Ask, Listen and Deliver" campaign launching today, the No. 3 seller of PCs in the U.S. behind Dell and Hewlett Packard wants to prove it's responsive to consumer needs. The "road show," as Gateway refers to its roving interviewers, is the basis for a real-time focus-group campaign born out of …
Just Because You Can…
Los Angeles agency, David & Goliath has a talented stafff. Yet, there's concern inside the organization that these talents might be used for ill purposes, namely another self-promotional video from an agency trying to show how creative it is. According to an email leaked to AdPulp this morning, the video cams are on in El Segundo today. To recap: Today and Monday, we'll be shooting everyone at the agency. Do you …
The Joke’s On Us
How an Ad Agency Changes a Light Bulb. Q. How many account executives does it take to change a light bulb? A. How many would you like? Q. How many media people does it take to change a light bulb? A. I first need to figure how many people the light will reach, and then I can back out a number. Q. How many writers does it take to change a light bulb? A. Change! I’m not changing crap! This is bull**** - who said to …
It’s Bidness
According to Jon Fine at BusinessWeek, "Google is rolling out its most ambitious print advertising initiative yet, an online marketplace that will let advertisers place bids on space in more than 50 major newspapers across the U.S." Nat Ives at Ad Age thinks it might work: With the participation of major papers from The New York Times to Gannett Co. titles, Google seems to have convinced publishers that the system …
Identify The Real Logo 10 Times Fast
Guessthelogo.com puts highly visible logos in front of you and asks you to choose the correct iteration. Players with the fastest times get bragging rights on their site (like a video game in an arcade). …
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Newspaper 2.0
Wired tells of organizational upheaval at Gannett, the publisher of USA Today as well as 90 other American daily newspapers with combined daily paid circulation of approximately 7.3 million. According to internal documents provided to Wired News and interviews with key executives, Gannett will begin crowdsourcing many of its newsgathering functions. Starting Friday, Gannett newsrooms were rechristened "information …
The Anti-Pod And Indie
Portland hipsters and Sub Pop recording artists, The Helio Sequence, pulled a Moby and sold their song "Don't Look Away" to Microsoft for use in a new Zune commercial. It doesn't make me like them any less. Far from it. It's a savvy move. …
Develop Creative Specifically For The Web (Not TV That Runs Online)
Business Week looks at Levi's new video-driven web campaign. For decades, the medium has helped define the advertising message. Now marketers such as Levi Strauss are experimenting with the fledgling tableau of the Internet and coming up with new kinds of advertising. They're discovering that developing video campaigns for the Web is an entirely different craft. The privately held jeans company just completed a …
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