The Anti-Pod And Indie

Portland hipsters and Sub Pop recording artists, The Helio Sequence, pulled a Moby and sold their song “Don’t Look Away” to Microsoft for use in a new Zune commercial. It doesn’t make me like them any less. Far from it. It’s a savvy move.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.