Adpulp
Advertising News and Know-How
By David Burn
Johnnie Moore and James Cherkoff have been putting alot of thought into co-creation, also known as open-source marketing. In fact, the two have put together a Change This manifesto on the topic. The manifesto is also available via their Open Sauce Wiki. Their manifesto gives 17 rules of the co-creation road, which ought to be mandatory reading for all brand managers and agency creatives contemplating a consumer …
Continue Reading about Co-Creation Is Change. Change Is Scary. →
By David Burn
Radio station promotions are often lowest common denominator affairs. But the category reached a new low last week when Sacramento's KDND 107.9 The End, appears to have accidentally killed a woman with one of their ill-conceived concepts. According to News 10, a 28-year-old mother of three from Rancho Cordova was found dead in her home just hours after competing in the station's "Hold Your Wee for a Wii" contest. The …
By David Burn
A Washington, DC-based blogger going by the screen name of "Woodstock" reads Gaping Void "with varying degrees of regularity." He says he's "revolted and compelled at the same time" by Hugh's content. Woodstock goes on to say, "I believe marketing to be one of the primary sources of evil in modern culture." What's interesting here is Hugh MacLeod's repsonse. You can replace marketing with management or even sales, …
Continue Reading about “Improve The Customer’s Experience” Or Find Another Line Of Work →
By David Burn
According to The New York Times, print journalism took another blow to its midsection this week. In a broad retrenchment, Time Inc. announced yesterday that it would cut nearly 300 employees at its top magazines, including the most profitable publication, People, as it moves to invest more in its Web sites. The number of cuts — 289 in total — were deeper than expected, with 172 of them coming from the editorial side …
By David Burn
Barclays, the British financial services company claims to be a "proud partner in Brooklyn's renaissance." According to The Wall Street Journal, the well-heeled Brits are dropping $300 mil on the naming rights for the future home of Nets basketball. Barclays Center, at the Atlantic Yards in Brooklyn, is scheduled to be completed by the start of the 2009-2010 National Basketball Association season. Robert E. Diamond, …
By David Burn
Ad Age takes an accusatory tone in an article about top level creatives leaving one shop for another. McGarryBowen has been stealing Walt Disney Co.'s theme-parks creative work away from Leo Burnett, and now it's swiping some of Burnett's Disney creatives as well. The independent New York-based agency has hired Ned Crowley and Jonathan Moore as executive creative directors. The two held similar positions at …
By David Burn
Spencer Morgan's New York Observer article on internet video star Ze Frank is highly informative. Here's some of what I learned by reading the piece: Mr. Frank has high powered Hollywood agents and will soon have a deal. United Talent Agency owner Nick Stevens said to him, "We’ll do this, we’ll do that, we’ll pump that area." DreamWorks is laden with waterfalls and free ice cream. In March of 2001, Mr. Frank was an …
By David Burn
According to Ad Age, Shine Advertising of Madison, Wisconsin, could not simultaneously meet Bob Parson's creative demands and live with themselves. A little more than a month after winning the GoDaddy.com account, independent Shine Advertising has resigned, citing irreconcilable creative differences. The shop also renounced responsibility for the GoDaddy work that will appear during the Super Bowl. What might have …
Continue Reading about From A City Of Idealists Comes An Agency With Attitude →
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