Nintendo To Die For

Radio station promotions are often lowest common denominator affairs. But the category reached a new low last week when Sacramento’s KDND 107.9 The End, appears to have accidentally killed a woman with one of their ill-conceived concepts.
According to News 10, a 28-year-old mother of three from Rancho Cordova was found dead in her home just hours after competing in the station’s “Hold Your Wee for a Wii” contest. The contest involved drinking and retaining copious amounts of water.
Sacramento County assistant coroner Ed Smith said a preliminary investigation showed evidence “consistent with a water intoxication death.”
A message from the station’s General Manager posted on the station’s website says, “I want to assure you that the circumstances regarding this matter are being examined as thoroughly as possible. We are doing everything we can to deal with this difficult situation in a manner that is both respectful and responsible. Effective immediately, the Morning Rave show is canceled.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.