AdAge reports on some changes in the upper echelons of Y&R. Y&R's new CEO, Hamish McLennan, started 2007 with a bold move: announcing the departure of Michael Patti, vice chairman and worldwide creative director. In a terse, four-sentence press release, the agency announced today Mr. Patti left effective Dec. 31. According to industry rumor, the agency had agreed to a hefty severance package in the event that he was …
Men Are Men Again
Scotsman.com says the Metrosexual trend is fading away while a new more manly trend is emerging. In recent years many men have ditched their expensive power tools for even more expensive moisturiser, and some blokes are more likely to rhapsodise over organic fettuccini drizzled with Tuscan olive oil, than the latest souped-up rally car leaking engine oil. The coming year, according to leading fashion and social …
In England, Rolling Stones Do Indeed Gather Moss
Daily Mail reports that Kate Moss is starring in a Burberry campaign for the tenth time. In this iteration, she shares the page with sons of famous rock stars. The campaign's images, shot by Mario Testino were inspired by Cecil Beaton, the iconic society photographer who famously captured the artists, rock stars and royalty of his time. …
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Dot ATL
Wall Street Journal (paid subscription required) looks at Turner Broadcasting's success developing online media properties, something its Time Warner brethren have not had an easy time with. Turner has developed two of the top Web sites in all of Time Warner: CNN and CNN/Money, a joint venture with Time Inc. Atlanta is no Silicon Valley, but being away from the glare hasn't hurt the venture. And now, on its midtown …
The New Gold Standard
Jim Stengel, Global Marketing Officer, Procter & Gamble on the Attraction Economy: If you can create marketing that makes a difference in someone's life, then that's the gold standard. To reach that standard you have to be authentic. People really can see through you when you're not. Consumers care about who is behind brands and products. This is why your values matter. You can't do something just because you have to …
Slap And Paste Advertising On The Rise
Brandweek is running a bit of a scare piece on a new crop of companies offering à la carte marketing services. Companies like Spot Runner, PayPerPost, PayPerClip, Current TV, BrightCove, BrandWizard, Google's AdSense for radio and newspapers, and, yes, YouTube, now offer cheap, fast, online commercial creation, media placement and public relations services without the need for a traditional full-service agency. And …
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Newspapers Suffer. Google Thrives.
The Philadelphia Inquirer is sending 17 percent of its newsroom staff packing today. The New York Times has some reactions from staffers. “The guillotine has finally fallen,” said Dawn Fallik, 36, a medical reporter for The Inquirer who has been at the paper for four years and will be laid off. “In a way, it’s kind of a relief. I loved being a reporter, and I hope to continue writing,” Ms. Fallik said, “but I’m open …
How To Be A CD
David Wen at The Ranch posted an interview with David Baldwin, ECD at McKinney in Durham, NC. Here's my favorite bit: Q. Is it hard going from Copywriter to Executive Creative Director? What new challenges/responsibilities does being an ECD entail? A. You have to realize that you have a new job. Your job is to create culture and possibility rather than to ‘write.’ I’ve always called it a transference of joy. You have …