Adpulp
Advertising News and Know-How
By David Burn
New York Times advertising critic, Stuart Elliott, joined agency big wigs at a swank resort in Southwest Florida this week. He came away with a litany of Draftisms, also known as maxims from The Howard. Mr. Draft, remarking on the trend toward consumer generated content, paraphrased a familiar advisory by the advertising leader David Ogilvy: “The consumer is not a moron. She is your wife.” Mr. Draft’s version: “The …
Continue Reading about Data Is Draft’s Friend (It Can Be Your Friend Too) →
By David Burn
On Monday, crayon helped launch its first official effort on behalf of Coca-Cola. The effort, known as Virtual Thirst is a promotion where consumers generate content in virtual world, Second Life. Agency principal, Joseph Jaffe says: "Instead of purchasing an Island and creating a grandeous ediface of brash self-congratulation, this was a lot more understated and ground up." Here's an early entry in the contest... …
Continue Reading about A Real Promotion In Virtual Clothes →
By David Burn
Houtlust kindly shares a new Greenpeace ad from TBWA\Hunt\Lascaris, Johannesburg (where it's coming up on winter). …
Continue Reading about Winter, You’ll Miss It When It’s Gone →
By David Burn
You know that old "Advertising is dead" meme? It's baaaaaack. Paul McEnany of Hee Haw Marketing typed up the following: So maybe it's time we just stop calling what we do advertising. What it is now is much too personal to be so shorted with that brand of commercial artistry. When before we were segmented and massified at the same time, today we are increasingly individualized, personalized, and magnified. 10 years …
Continue Reading about The Word “Advertising” Is Under Attack →
By David Burn
The New York Times looks today at Sharp Electronics Corporation, one of the biggest makers of rooftop solar panels. The article addresses Sharp's California-specific marketing initiatives. In a bit of a twist for the solar industry, RiechesBaird, the ad agency Sharp hired in July, tabled their original plan to push the virtues of Sharp systems among installers, builders and distributors. Instead, they embarked on …
Continue Reading about The Sun’s Gonna Shine In My Backdoor Someday →
By David Burn
Austinist interviewed author, scholar and documentarian, Douglas Rushkoff, in advance of his 7:30 pm talk this evening that will certainly be attended by various UT ad progam students and GSD+M employees, among other cultural sponges. This is the topic he plans to address: I'm hoping to address how we miss the opportunities offered to us by new media, how we've come to accept social constructions as given …
Continue Reading about Austin Technorati To Hear From Rushkoff Tonight →
By David Burn
USA Today reporter, Jefferson Graham, wonders if Randy Falco, a seasoned TV exec who became CEO of AOL last November, is running the once-dominant online service as a TV network? "When we first came here, I thought this business wasn't that different from the other businesses I've run," he said in an interview with USA TODAY. "It's a pipeline business." His TV experience taught him that new shows bring in new viewers …
By David Burn
Duncan J. Watts, a professor of sociology at Columbia University, along with collaborators Matthew Salganik and Peter Dodd are conducting a Web-based experiment in predictability and consumer preference (for music) at MusicLab.Columbia.edu. On Sunday, conclusions from their data was spread far and wide via the New York Times Magazine. Recent research suggests that reliable hit prediction is impossible no matter how …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer