"Sweet reel, but where's your web work?" queried the creative director, dismayed by the candidate's lack of a digital clue. According to Ad Age, the above line of questioning is not fantasy, but a pressing credentials/personnel issue faced by agencies today. (speaking at ad:tech) Bob Moore, chief creative officer at Publicis USA, said the agency doesn't hire people without digital in their portfolio, the hoped-for …
Delta Back In The Pilot’s Seat
Shepardson Stern + Kaminsky are the stars of a New York Times story about Delta's reconfigured brand position, now that the airline has emerged from Chapter 11 and its shares are scheduled to resume trading on the New York Stock Exchange. SS+K was founded by partners with experience in elections and crisis communications. The agency, which is partially owned by Creative Artists Agency, was recently hired by Senator …
The Wall Street Journal Could Become Even More Conservative
According to Ad Age and other media sources, the Bancroft family, controlling shareholders of The Wall Street Journal's parent company , Dow Jones & Co., is considering a $5 billion buyout offer from News Corp., the international media conglomerate controlled by Rupert Murdoch. Reports claim the Journal's newroom is buzzing with the news. And not in a good way. The Independent Association of Publishers' Employees, …
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The Dog Ate My Magazine
The New York Times shares a story about Business 2.0's recent data fumble. On Monday night, April 23, the magazine’s editorial system crashed, wiping out all the work that had been done for its June issue. The backup server failed to back up. The recovery was made much easier, paradoxically, by a bane of modern business, litigation — or at least the fear of it. “The text had all been copy-edited and sent off to the …
Gorillas In The Dust
Copy: Rain forest cries out. But the chainsaws don't let you hear it. [via Shedwa] …
The Story Is In The Numbers
For the 63rd year in a row, it's Advertising Age "Agency Report" time. And if you're in marketing services, particularly digital, you're in for good news. Agency revenue from marketing services rocketed 13.1% to $15.1 billion, the strongest growth since the recession. Agency revenue from traditional advertising and media rose just 4.2% to $13.1 billion, the weakest growth since 2003, the first full year of the …
Traceuses Take Pittsburgh
Have you seen Desiree and Justine show off their various Parkour moves? It's good entertainment for the dollar. …
Neighborhood Blogs Offer Hyper-Local Demographics
Outside.in presents "America's Top 10 Bloggiest Neighborhoods." 1. Clinton Hill, Brooklyn 2. Shaw, DC 3. Downtown LA 4. Newton, Mass 5. Rogers Park/North Howard Chicago 6. Pearl District ("The Pearl"), Portland 7. Watertown, Mass 8. Harlem, NY 9. Potrero Hill, SF 10. Coconut Grove ("The Grove"), FL Outside.in was introduced in February as a collector of local news and blog posts, covering about 3,000 neighborhoods in …
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