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Chicago MBAs To Be Face Their Blank Pages
In what amounts to a rousing endorsement for Microsoft's ubiquitous presentation software, the business school at University of Chicago will begin to require students applying for admission to submit a four-page Power Point deck. According to USA Today, Chicago says so-called "slideware," if used correctly, lets students show off a creative side that might not reveal itself in test scores, recommendations and even …
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You’re As Good As Your Last Video
In this dawning age of online video, brand consultant and blogger Ben McConnell, by his own admission, is an old laggard. You are either old or a laggard if you aren't producing video-based content on a regular basis. Right now, that makes me an old laggard. A job title of the future for marketing departments is Video Producer. Like a news producer at a television station, she decides every day what's worth covering …
Ronald Rocks The Brand
McDonald's is investing in experiential marketing. The QSR chain will host a free, 10-city concert tour featuring emerging recording artists performing in select McDonald's parking lots. Consumers can view the concerts, check the tour schedule and buy concert T-shirts at McDLive. Fans can also can vote for their favorite artists. The musician or group with the most fan votes at the end of the tour will be featured in …
Content Partners Pave Way To Web
Ad Age questions why print media brands have struggled to gain a foothold in the digital realm. The reasons vary, but it appears one print brand has it figured out. Complex magazine, where Complex.com is an important part of the brand footprint, has just formed partnerships with the independent blogs Nice Kicks, Nah Right, Bastardly and SlamXHype. Each deploys classic internet irreverence and subject expertise to …
Eco Options Don’t Include The Propaganda Channel
According to The New York Times, activists are urging Home Depot, which recently unveiled an environmentally conscious marketing program, to withdraw advertising from Fox News, whose hosts and commentators dismiss global warming as liberal hysteria. In April, Home Depot introduced an Eco Options label for thousands of products that it deemed environmentally friendly. “It’s not our place to judge Fox News’s position …
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Making Change In Redmond
According to The Wall Street Journal, Microsoft has, throughout its history, been slow to grasp some of the computer industry's most important technology shifts and business changes. Craig Mundie, Chief Research and Strategy Officer at the tech giant wants to change that. "The bulk of the population comes to work every day and makes the trains run on time," says Mr. Mundie. "You've got to have a small number of …
In Celebrity Obsessed Culture, Tawdry Gossip Turns To Gold
Mario Armando Lavandeira Jr., better known as Perez Hilton, the self-proclaimed “Queen of All Media,” is on the front page of Sunday Styles today--a place normally reserved for the characters he writes about on his top drawer entertainment blog. With his shameless self-promotion and buffoonish appearance, Mr. Lavandeira, a childlike bear of a man, has become a hard-to-ignore Hollywood player. One day he was a …
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