Making Change In Redmond

According to The Wall Street Journal, Microsoft has, throughout its history, been slow to grasp some of the computer industry’s most important technology shifts and business changes.
Craig Mundie, Chief Research and Strategy Officer at the tech giant wants to change that.

“The bulk of the population comes to work every day and makes the trains run on time,” says Mr. Mundie. “You’ve got to have a small number of people who think that it’s their job to take risks….I view my job, in part, as making sure that the company supports the things that take time but end up being big.”

He sounds like a planner.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.