Chicago MBAs To Be Face Their Blank Pages

In what amounts to a rousing endorsement for Microsoft’s ubiquitous presentation software, the business school at University of Chicago will begin to require students applying for admission to submit a four-page Power Point deck.
According to USA Today, Chicago says so-called “slideware,” if used correctly, lets students show off a creative side that might not reveal itself in test scores, recommendations and even essays.
Rose Martinelli, associate dean for student recruitment and admissions said, “To me this is just four pieces of blank paper. You do what you want. It can be a presentation. It can be poetry. It can be anything.”
Microsoft estimates that there are 500 million copies of its program in circulation, and 30 million PPT presentations a day are made worldwide.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.