You’re As Good As Your Last Video

In this dawning age of online video, brand consultant and blogger Ben McConnell, by his own admission, is an old laggard.

You are either old or a laggard if you aren’t producing video-based content on a regular basis. Right now, that makes me an old laggard.
A job title of the future for marketing departments is Video Producer. Like a news producer at a television station, she decides every day what’s worth covering at the company and produces a short video segment for YouTube, the company blog or even the company intranet.
Telling your company’s ongoing story on a daily or weekly basis via online video is looking a lot like the future of marketing and advertising.

And DIY shorts like the popular series from Man Vs. look to be the future of narrative entertainment.

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Then there are shows like Viral, which look to be the future of entertainment news. And so on…



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.