According to Adweek, JWT worldwide chairman and CEO Bob Jeffrey opened Nielsen Businesss Media's Next Big Idea Conference here yesterday with a broadside against current industry practices, declaring that in stressing "execution over ideas" agencies were responsible for "dumbing down" brands. "The relationship between the brands and their core truths are crumbling," Jeffrey said. "And we are all responsible for these …
There’s No There, There
According to The Wall Street Journal, Target will stage a fashion show in Grand Central Terminal in New York City on Nov. 6 and 7. But not just any fashion show. This one will feature no models and no clothes. Instead holograms -- two-dimensional moving images that give the illusion of having three dimensions -- will walk down the runway every every 10 minutes from noon to midnight the first day and 6 a.m. to 7 p.m. …
Gyro Offers Its City Some Nice Spec Work
I used to live in Philly and it's far from the ugliest city in America. Yet, Travel & Leisure named it such in a readers' poll. The readers have obviously never been to Gary, Indiana. At any rate, Philadelphia-based agency Gyro is now making lemonade from the lemons. Gyro CEO Steven Grasse remarks, “Walking around this city is like rubbernecking at a car accident. It’s hideous, but you just can’t stop gawking. It’s …
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You Are Not Your Achievements
The New York Times is running a series called "Age of Riches." Today's installment looks at a weird strain of Silicon Valley youth culture. Max Levchin, who is now 32, is typical of a new generation of junior titans in Silicon Valley who might be called the prematurely rich — techies worth tens of millions of dollars, sometimes more, at an age when many others are just starting to figure out what to do with their …
Scary Good
We have a saying where I work, "It's our job to surprise and delight." It's something I've come to believe in. Much more so than the tired old, "I wonder if this will get me into CA" bullshit I used to run on. While this has nothing to do with solving marketing problems for clients, I was surprised and delighted to see this latest creation from Fusebox in Lincoln, Nebraska. For more on Fusebox, see …
Baby On The Offensive
JWT France has people excited about Wilkinson shaving products. The reason is Fight for Kisses, a strangely Freudian video with a microsite and gaming element. [via Gavin Heaton and Craphammer] …
The Bloatosphere Is Ripe for Acquisition
Standard & Poors' investing newsletter The Outlook says blogs are "dazzling the eyes of major media publishers as the next takeover targets." Blogs--especially the big-name brands such as TechCrunch, Gawker, GigaOm, Boing Boing, and the Huffington Post--appear to have attractive business models. This is good news for traditional media companies that are being marginalized online and off, and are hoping to catch up …
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