Adpulp
Advertising News and Know-How
By David Burn
You'd think the WGA--with a membership of thousands of entertainment writers--would muster a creative approach to garner support for their cause. And they have. No word from the producers and studios yet. My guess is they're puzzling over the script. …
Continue Reading about Writing Their Way Out of the Problem →
By David Burn
CAMBRIDGE—Sally Hogshead, author of Radical Careering, says we have much to gain by aspiring to be the dumbest person in the room. I think I may have achieved her lofty goal today, as I’ve surrounded myself with brainiacs at MIT—students, teachers and people from industry engaged in delivering and absorbing the densest information available on convergent media culture. The Bartos Theater lobby in the Wiesner …
Continue Reading about Reporting Live from MIT’s Media Lab →
By David Burn
That other Boulder agency, tda advertising & design, found a way to do something good on behalf of a local car lot. And that ain't easy (unless it's spec, then it is). [via Adfreak's YouTube page] …
By David Burn
We tend not to think of a firm like PepsiCo as a change agent. Yet, when you consider what they're up to in rural Arizona, that title applies. International Herald Tribune is running a story about the greening of a Frito-Lay's factory in Casa Grande, south of Phoenix. Frito-Lay is embarking on an ambitious plan to change the way this factory operates, and in the process, create a new type of snack: the …
Continue Reading about PepsiCo Charts Path To Sustainable Future →
By David Burn
According to Toronto's Globe & Mail, several blogs that cover the entertainment beat have "gone dark" to support the WGA writers who are presently out on strike. Blogs like The CineManiac and Media Pundit didn't actually shut down or run black pages. Instead, they ran statements in support of the strike in place of their regular content, which in most cases consists of industry chatter about whose show has been …
Continue Reading about All’s Quiet On The Entertainment Keyboard →
By David Burn
According to Ad Age, word-of-mouth spending has increased from $76 million in 2001 to $981 million in 2006 and is expected to grow to approximately $3.7 billion by 2011. Still, the discipline accounted for just 0.4% of the share in the $254 billion marketing-services category, a grouping that includes direct marketing, branded entertainment and public relations, among others. If PQ Media's analysis is correct, …
By David Burn
Tony Granger, an avid art collector, came to the U.S. in 2001 from South Africa and helped inject life into Bozell, a New York agency with a sleepy reputation. He's now chief creative officer of the New York office of Saatchi and about to leave that firm for Y&R. This according to today's Wall Street Journal. Here's how the Journal frames to situation: During his tenure at Saatchi, the New York office became …
Continue Reading about Granger Makes Another Move On His Mad Ave Chessboard →
By David Burn
The world is made for widgets of all sorts. Facebook widgets, desktop widgets, mobile widgets, etc. According to The New York Times, there's a new place for widget enablement—right next to your sleeping head. The simplest way to describe the Chumby is as an Internet-enabled alarm clock. It actually is a Linux-powered, WiFi-connected computer with a touchscreen in a palm-sized bean bag that is intended to replace …
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