Granger Makes Another Move On His Mad Ave Chessboard

Tony Granger, an avid art collector, came to the U.S. in 2001 from South Africa and helped inject life into Bozell, a New York agency with a sleepy reputation. He’s now chief creative officer of the New York office of Saatchi and about to leave that firm for Y&R. This according to today’s Wall Street Journal.
Here’s how the Journal frames to situation:

During his tenure at Saatchi, the New York office became particularly adept at making memorable ads for consumer packaged-goods companies — a category famous for its dull commercials. Saatchi, for example, recently won an award for a Tide ad that features a man being interrupted during a job interview by a talking-stain on his shirt.
Mr. Granger’s creative expertise helped Saatchi add a string of new business, including accounts from J.C. Penney and Wendy’s International.
Y&R, a hallowed name on Madison Avenue, is just now stabilizing after several years of lackluster performance.

Hamish McLennan, chief executive of Y&R Advertising, is from Australia. So the question is can these two Madison Avenue “outsiders” make Y&R an insider again?

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.