Waking To Widgets

The world is made for widgets of all sorts. Facebook widgets, desktop widgets, mobile widgets, etc.
According to The New York Times, there’s a new place for widget enablement—right next to your sleeping head.

The simplest way to describe the Chumby is as an Internet-enabled alarm clock. It actually is a Linux-powered, WiFi-connected computer with a touchscreen in a palm-sized bean bag that is intended to replace your alarm clock.
You connect the Chumby to your home’s wireless network and then configure it from the company’s website by selecting various software widgets and organizing them into channels which then cycle endlessly on your Chumby’s 3.5-inch color LCD display.

In other words, it’s the perfect place for a Folger’s ad.
Chumby reserves the right for the company to insert its own widgets (a.k.a. advertisements) into one’s widget stream. I guess the $179.95 per unit price isn’t enough.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.