Adpulp
Advertising News and Know-How
By David Burn
According to Creativity, Fred G. Sanford's old pal Grady is a comedic and creative inspiration of sorts at the New York office of TBWA/Chiat/Day, thanks to Gerry Graf's appreciation of the sitcom. …
Continue Reading about Finding Inspiration In a 70s TV Icon →
By David Burn
Kings of Leon have coughed up their song "Red Morning Light" to Ford Motor Company, which is using it to sell the Ford Focus--a car I can't see the Tennessee rockers driving. …
By David Burn
According to The Wall Street Journal, Jana Partners LLC, which holds an 8.1% stake in CNET Networks Inc. plans to nominate seven people to the San Francisco company's board, saying there is a need to revitalize the "underperforming company." In a filing with the Securities and Exchange Commission, Jana said its nominees -- including a former AOL chief executive, Jon Miller -- will increase shareholder value at CNET …
By David Burn
AdvertiseSpace presents seven reasons for running paid advertising on blogs. Good bang for your buck Easy to get started Blog readers are power internet users It elevates your products status Blogs tend to be read by other bloggers Bloggers are early adopters Bloggers are very influential Which leads me to this line of asshattery...AdPulp is an indie site with no ad network behind it, but Shawn and I would be more …
By David Burn
“This is a business that is changing like crazy, but Sullivan’s advice is timeless.” –Mike Hughes, President, Creative Director, The Martin Agency This updated third edition of Hey Whipple, Squeeze This by Luke Sullivan presents a real-world look inside the big agencies and examines the industry’s best and worst work – from the hilarious to the horrid. New chapters cover online, guerilla, and direct marketing as …
By David Burn
Edward Wasserman, professor of journalism ethics at Washington and Lee University, argues in the Miami Herald that journalism ought not be subject to the brutal trappings of online metrics. Under the new rules, the commercial value of specific editorial offerings is estimated with precision, rewards and punishments doled out accordingly, and coverage cut to fit. The problem with online Popularity Pay is it that it …
By David Burn
Jonah Bloom of Ad Age sees falling debris on the MyFaceSpace horizon. Facebook and MySpace will have the longest lines of advertisers looking to get into their clubs in 2008. Of course, as those advertisers pay their admission fees and filter in, there'll be more Beacon-backlash-type tales and plenty of grumbling from the natives. Gated communities, with subscription or premium-service business models, will pop up …
By David Burn
According to The Wall Street Journal, Liberty Media is paying more than $100 million to buy a stake of BodyBuilding.com from the site's founding family and a private-equity firm. Once known primarily as an investor in media companies, Liberty has taken steps in recent years to become more of an operator of its own businesses. In the past couple of years it has assembled a sizable portfolio of Internet ventures to …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer