Red Tettemer is intent on providing its staff with intangibles like quality of life. Given that it's Valentine's Day tomorrow, the shop is hoping to hook some of its singles up via their "automatic romance configurator." Jen can be reached at shegotdaappleson@redtettemer.com The idea is you glance through the agency's hotties and send your love note via email, which may or may not be returned. Some of the other …
Mobile Media Is Social Media
Yahoo said Tuesday that it was introducing a new tool called oneConnect that fits snippets of the Web's most popular services -- from Yahoo and rivals such as Microsoft Corp., Google Inc. and Facebook -- onto cellphone screens. According to LA Times, oneConnect unifies a user's personal contacts in a single place -- a mobile phone -- and demonstrates the progress that Yahoo has made in entering the fast-emerging …
Programming Is Programming (No Matter Where It Runs)
Original content distributed over broadband is now eligible for the Primetime Emmy Awards. WONGDOODY is helping to get the word out. Their campaign, “Welcoming Broadband to the World of Television” promotes standards for excellence in primetime genre television programming, created for distribution via broadcast, cable, satellite or broadband. This includes primetime dramas, comedies, variety/musical shows, “long …
Continue Reading about Programming Is Programming (No Matter Where It Runs) →
Gawkers Wanted
Dallas-based Moroch Partners is breaking a new a print, broadcast and online campaign for The Travel Channel. Promoting "Bizarre Foods" with Andrew Zimmern, the print and broadcast campaigns showcase some of the bizarre cuisine that Zimmern samples on his show and inserts them into everyday situations. Which partially explains the "Baked Tarantula" ad above. …
Yet Another Facebook Story: Wasted Clicks
For those of us living out on the bleeding edge of social media, Facebook is so 2007. But that's not true for millions of our less-hyperlinked peers. Take Mary Mitchell of the Chicago Sun-Times, for instance. She has a new Facebook profile, but she's not happy about it. That journalists have to put themselves in this virtual marketplace makes me a little sad. It just seems phony. It feels like we are scuffling Baby …
Continue Reading about Yet Another Facebook Story: Wasted Clicks →
Wren Wrangles Earnings
According to Adweek, Omnicom--the world's largest advertising holding company, with BBDO, DDB, TBWA, OMD and PHD, among others on the roster--is making good money. Omnicom's fourth-quarter net income rose more than 13 percent to $314 million on a 12.7 percent increase in revenue to $3.62 billion, compared to the same period a year ago. CEO John Wren during a conference call with analysts said clients were "a little …
Social Media Detroit Chapter
On Friday, GM launched its corporate history wiki, "Generations of GM," on GMNext.com. The Generations wiki lets people contribute first-person experiences relating to the company's centennial. The company says the wiki can include anything from "A story about a summer job in an assembly plant to pictures of a first car to favorite experiences with GM products." The company expects contributors to be employees, …
Marketing Dollars Migrate To Strange New Places
I like Tom Asacker's writing so much I asked him to be part of the team here. But even that's not enough Tom Asacker. For more we turn to a comment string on Brand Autopsy. ...there are many companies in the CPG industry who are indeed dabbling in the social media space, as well as investing heavily in R&D to innovate for their customers. However, traditional advertising drives the lion's share of their business. To …
Continue Reading about Marketing Dollars Migrate To Strange New Places →
