Social Media Detroit Chapter

On Friday, GM launched its corporate history wiki, “Generations of GM,” on The Generations wiki lets people contribute first-person experiences relating to the company’s centennial. The company says the wiki can include anything from “A story about a summer job in an assembly plant to pictures of a first car to favorite experiences with GM products.” The company expects contributors to be employees, retirees, dealers and customers.
[vi Media Post]
[UPDATE] General Motors Corp. reported a $38.7 billion loss for 2007 on Tuesday, the largest annual loss ever for an automotive company. Perhaps, some employees, retirees, dealers and customers will have something to say about that on the wiki.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.