Yet Another Facebook Story: Wasted Clicks

For those of us living out on the bleeding edge of social media, Facebook is so 2007. But that’s not true for millions of our less-hyperlinked peers.
Take Mary Mitchell of the Chicago Sun-Times, for instance. She has a new Facebook profile, but she’s not happy about it.

That journalists have to put themselves in this virtual marketplace makes me a little sad. It just seems phony.
It feels like we are scuffling Baby Boomers trying to keep up with Generations X, Y and Z.
I’m still one of those people who looks a person in the eye when I’m talking. Really, it irks me to no end to have a conversation with someone who is fiddling with his or her BlackBerry.
The truth is, we should savor the moment we feel a connection with someone that leads to a genuine friendship.
Those moments don’t come around too often.
Frankly, what I’ve learned over the years is that a couple of true friends can help you get through anything.
It won’t be easy jumping into this new world of make-believe.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.