David Weinbrger is a fellow at the Berkman Center for Internet and Society at Harvard Law School. …
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Opt-In Mobile Marketing Gets Through
Revol Perks, an opt-in mobile ad service from the regional cell provider, is returning some very nice click through rates. According to the program's technology provider, Mobile Posse, click throughs rank from 16.5% to nearly 22%, depending on category. Airline Travel as a category ranks highest, with 21.91%. Mobile Posse provides content that is "personal, target-able, measurable, ubiquitous and mobile." The …
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Pepsi To Take People For A Ride
The thing about out-of-home advertising is it can't be avoided. You can't click away or turn the page. So brands love it. Now, more than ever. According to Business Wire, Pepsi is entering a 10-year tenant/naming rights agreement with Meadowlands Xanadu--the most expensive mall project ever conceived--to create a 287-foot-tall “Pepsi Globe,” a.k.a. Ferris Wheel in northern New Jersey. “The Pepsi Globe will be an …
MasterCard To Award Priceless Prizes
When a brand like MasterCard, blessed with a legendary ad campaign wants to do a promotion, it better be good. By good, I mean something other than a trip to Disney World. Thankfully, MasterCard, with the help of McCann Erickson, has found a way to elevate the form with its new "Search" promotion. Sealed envelopes will be placed in April issues of Condé Nast books. Three of these envelopes will be grand prize …
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A Beer, Some Nachos and Highly Targeted “TV”
According to Ad Age, Molson-Coors and Diageo are pouring Canadian ad dollars into a fledgling video network that broadcasts directly to bars. The Bar Channel broadcasts programming via closed-circuit internet to subscriber bars. Bar Channel's offerings include short clips of bloopers, extreme sports, scantily clad women and other standard bar fare, set inside a rail that flashes local information, the bar's name and …
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Vermont’s Lightbulb Moment
Efficiency Vermont wants Green Mountain staters to buy lots of compact fluorescent bulbs, or CFLs. So much so the advocacy group turned to Burlington agency, Kelliher Samets Volk for a TV, print and interweb campaign called New Bulb In Town. The goal is to sell 600,000 CFLs in Vermont this year. In other words, one for every resident. …
We've Never Heard This In The Halls of Adlandia
One may purchase this image on a t-shirt thanks to the good people at Wire & Twine. [via Merlin Mann's Tumblr page] …
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Free Your Mind…
Kevin Kelley, founding executive editor of Wired magazine, and a former editor/publisher of the Whole Earth Catalog, has some deep thoughts about getting paid in a time where content is increasingly free. When copies are free, you need to sell things which can not be copied. Well, what can't be copied? There are a number of qualities that can't be copied. Consider "trust." Trust cannot be copied. You can't purchase …
