Brandweek has an upsetting piece on greenwashing. Seventh Generation, Method and other leading personal care and cleaning brands may soon face lawsuits if they don't remove the word "organic" from their labeling and marketing by Sept. 1. The ultimatum comes following a recent investigation by the Organic Consumers Assn., which uncovered a potentially carcinogenic contaminant in various products. The OCA investigated …
Minimalism’s Far Shore Reached By Team of Boston Explorers
Modernista! decided to go modern with their agency self-promo site. So modern in fact, there's no there there. Just rollovers that redirect to Wikipedia, Facebook, Flickr and Google News. The Denver Egotist says, "Modernista!‘s new site is so smart it sickens us." I'm not sickened about it. I'm still trying to form an opinion. Maybe you could help. …
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Boulder Officials Like CP+B’s Brand of Creativity (To Say Nothing of Their Tax Revenue)
Adweek is running an article by Alex Bogusky, wherein he reflects on his welcome to the lovely hamlet of Boulderado. When we decided to move a portion of the agency to Boulder, Colo., a very surprising thing happened: The mayor's office asked to take a meeting. I was excited and a bit nervous. Boulder has done an amazing job managing its growth. Well, these people I admired so much opened the meeting with a great …
Pepsi Dewing It Again
According to Adweek, Pepsi-Cola North America is launching an original online series to support Mountain Dew this summer. The soda giant will serve as its own studio for a serialized action-adventure production from film writer-directors Shawn Papazian and Art Brown. To encourage online engagement, viewers will able to alter the storyline by selecting from a menu of options after each episode that take the series in …
WTF?: Buy Some Damn Print Already
I can't think of an online ad I like. Can you? Online content, sure. Brand supported online content even. But an ad? No. Generally speaking, online advertising is some weak shit. A fact which makes it all the harder to accept that valuable print vehicles are struggling to stay afloat because their lifeblood--print advertising--is migrating online. Case in point: No Depression, one of the nation's best music mags is …
Good Information Gets You High
Lee Gomes of The Wall Street Journal looks at the efforts by neuroscientists to understand what makes certain websites irresistible to the human brain. Clues are offered by research conducted by Irving Biederman, a neuroscientist at the University of Southern California, who is interested in the evolutionary and biological basis of the human need for information. Coming across what Dr. Biederman calls new and richly …
Lone Star State of Mind
AOL Can Play That Game
According to Associated Press, AOL is paying $850 million for an online hangout popular in Europe. Bebo is one of the largest social networks in Britain, is ranked No. 1 in Ireland and New Zealand and has a global membership of more than 40 million. In the United States, however, it ranks third behind MySpace and Facebook. Ron Grant, AOL's president and chief operating officer, said the deal should help AOL expand …
