Pepsi Dewing It Again

According to Adweek, Pepsi-Cola North America is launching an original online series to support Mountain Dew this summer.
The soda giant will serve as its own studio for a serialized action-adventure production from film writer-directors Shawn Papazian and Art Brown.
To encourage online engagement, viewers will able to alter the storyline by selecting from a menu of options after each episode that take the series in different creative directions, akin to the Choose Your Own Adventure book franchise.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.