Boulder Officials Like CP+B’s Brand of Creativity (To Say Nothing of Their Tax Revenue)

Adweek is running an article by Alex Bogusky, wherein he reflects on his welcome to the lovely hamlet of Boulderado.

When we decided to move a portion of the agency to Boulder, Colo., a very surprising thing happened: The mayor’s office asked to take a meeting.
I was excited and a bit nervous. Boulder has done an amazing job managing its growth.
Well, these people I admired so much opened the meeting with a great line — one that made me gulp. “Boulder isn’t looking for any new businesses,” they said. “We have enough and as a city we only allow 1 percent growth per year.”
Oh shit, I thought. Boulder is a closed game and they’re not going to let us play.
Then something amazing happened: They said, “But.” My heart soared like an eagle. There was still a chance. And then what they said after the “but” blew me away.
“But yours is a creative company working in the field of creativity and employing creative individuals, and that is exactly what we want to invite more of into our community.”
Oh, baby. I was home.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.