According to Adweek, Ford management has asked its 750,000-person network of employees, retirees and dealers to talk to friends and family about the quality and features of Ford vehicles. The new marketing initiatve created by JWT/Wunderman, known as Drive One is also supported online, in print and on TV. "The whole idea behind this campaign is not fancy ads. It's talking to the customer, who talks to a friend," said …
Today In Twitterverse: Finding Work for the Wicked Funny
Ana Marie Cox--Washington Editor of Time.com, founding editor of Wonkette and the author of the novel Dog Days--is on the loose again. …
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Today In Twitterverse: Free Shoes
Zappos currently stocks more than 3 million shoes, handbags, clothing items and accessories from over 1,100 brands. [via Armano] …
But Will It Play In Peoria?
According to The Hollywood Reporter and Ad Age, "Gossip Girl," despite lackluster ratings, is still the flagship program of The CW and a program worth pimping (and I use that word intentionally). "We wanted to create a provocative campaign that stands out from the competition and reminds viewers of some of the 'OMG' moments that have made Gossip Girl one of the most buzzed-about new shows on television," the CW …
Winner of “The Best Copy I’ve Seen In An Ad Today” Contest
Congrats to Bryan Judkins, ACD/Copywriter of Young & Laramore. [via 10ad] …
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Life Happens Over Coffee
I snapped this pic this morning at my local Starbucks. I need to go back and study it, because now I realize that the smudged chalkboard look and feel is a neat way to say "LOCAL," even though a chain with thousands of stores can hardly claim to be a local institution. At any rate, I'm wondering if this POS really is chalked. Take a look next time you're at Starbucks and I'll do the same. …
Fishing Where There Are Fish
Community? Check. Dialogue? Check. Expert advice? Check. Personalization and customization? Check. In a move that combines the power of two well known consumer brands, and benefits from the latest interactive thinking, dove.msn.com, debuts today. The new digital channel is the re-launch of Dove.com, providing what Unilever describes as "a unified worldwide digital presence designed to be a trusted source for …
High Hurdles: Selling Ads In The Sports Pages
Louis Hau, Media Reporter for Forbes, explores an undervalued resource in the newspaper business--the proper monetization of which could be a big help to a struggling industry. Here's one of the most perplexing aspects of the newspaper business: Readers love the sports section, but advertisers couldn't care less. As the industry struggles to staunch the bloodletting in advertising revenue, the time has come for a …
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