Draft FCB is making strange videos for Claussen's Pickles. Because, "limp pickles can kill a cookout. OK, well, maybe that's extreme, but fresh pickles do matter." …
Baking’s New Coke
The more things change, the more they stay the same. Except for flour. According to The New York Times, The J. M. Smucker Company, bought the White Lily brand a year ago, and is now producing White Lily at two plants in the Midwest, instead of in downtown Knoxville, where it has been milled since 1883. Maribeth Badertscher, a spokeswoman for the company, said the new White Lily was the result of thorough product …
Here, Let Me Shorten That For You
Writer and scholar, Nicholas Carr, is having trouble concentrating. So am I. Perhaps you are too. As the media theorist Marshall McLuhan pointed out in the 1960s, media are not just passive channels of information. They supply the stuff of thought, but they also shape the process of thought. And what the Net seems to be doing is chipping away my capacity for concentration and contemplation. My mind now expects to …
RSS Is A Door Wide Open
Click the "News" button on the widget above. Looks like our work here is being used to promote a series of conferences on Social Advertising. Am I psyched? I want to be. Maybe if we got something for it, other than exposure, I would be. …
A Bus Came By And I Got On
According to Boulder's Daily Camera, Crispin is scaring the tofu-eating residents of Boulderado. The "Disruptive Thinker Transport," a 25-passenger bus draped in drab gray and black lines, fake bullet holes, a nondescript company logo and a certain dark sense of humor, is raising eyebrows across the city. The 1999 Bluebird biodiesel-converted vehicle, which last month began making rounds to employee pickup and …
Pearez Hilton Can’t Believe It’s Not Butter
According to The New York Times, Unilever, which makes the margarine spread I Can’t Believe It’s Not Butter, has been running Spraychel Webisodes since 2005. Unilever’s digital media agency, Story Worldwide, created the Spraychel campaign. …
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Digital Diva
Adweek is profiling Colleen DeCourcy, chief digital officer of TBWA Worldwide and Cyber jury president at Cannes. DeCourcy, 43, has been at the forefront of digital marketing since the first tech boom in the '90s, when it mostly meant building Web sites. Speaking about her new role at TBWA, DeCourcy says, "It's been a leap of faith for someone like myself to spend a year not being deeply associated with any work …
Working Hard To Better The Awards Show Experience
Wrath of Cannes is the right kind of award show. That is, one that doesn't take itself too seriously. Hosted by Woods Witt Dealy, the announcement is plenty cheeky. This week, what will you be doing while Madison Avenue’s crème de la crème are soaking up sun and sipping rosé on the Riviera during the Cannes International Advertising Festival? Why not join the rest of us outcasts, exiles and undesirables at Cha-Cha’s …
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