According to The New York Times, Unilever, which makes the margarine spread I Can’t Believe It’s Not Butter, has been running Spraychel Webisodes since 2005. Unilever’s digital media agency, Story Worldwide, created the Spraychel campaign.
About David Burn
Co-founder and editor of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. One year later, he started writing news for The College Reporter in Lancaster, PA. Today, David is a writer, brand strategist, and creative director in Austin, TX.