According to The New York Times, Unilever, which makes the margarine spread I Can’t Believe It’s Not Butter, has been running Spraychel Webisodes since 2005. Unilever’s digital media agency, Story Worldwide, created the Spraychel campaign.
About David Burn
Co-founder, editor, and publisher of Adpulp.com. David wrote his first ad for a local political candidate when he was 17 years old. She won her race and the advertising hook was set early. Today, David is a brand messaging specialist working with positive companies, campaigns, and causes in Austin, Texas.