Rob Walker points to an interesting response to the above t-shirt. …
A Clean, Well-Lighted Place for News
Fans of media brand, MSNBC, can now enter the brand's cafe in Midtown Manhattan's Rockefeller Plaza. According to Adweek, MSNBC has opened "a sleek, oh-so-stylish cafe. It's a comfortable place to unwind, grab a sandwich or a coffee, check e-mail, surf the Net via free Wi-Fi or check the news on MSNBC.com." Catherine Captain, vp, marketing for MSNBC.com said, "What we really discovered about the MSNBC.com consumers …
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InBev Dances Circles Around A-B
According to Ad Age, Belgium-based, Brazilian-run InBev not only has largely succeeded in controlling the media's narrative of its $46 billion takeover bid for Anheuser-Busch, it's also managed to emerge looking more sympathetic in the process. Public-relations experts, analysts and journalists covering the saga attribute InBev's public-relations coup to an open and aggressive approach that has involved a barrage of …
Long Tail Gets Caught In Lawnmower
Lee Gomes of The Wall Street Journal explores a Harvard Business School professor's challenge to Chris Anderson's 2006 book The Long Tail. The Long Tail theory holds that society is "increasingly shifting away from a focus on a relatively small number of 'hits' (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail." The reason involves the abundance of easy …
Adidas Gets Integrated
Sid Lee, an agency in Montreal and Amsterdam, has won duties on the Adidas Originals streetwear brand according to Ad Age. As global creative agency for the Adidas Originals brand, the agency will be tasked with handling a variety of marketing duties including advertising, branding, retail design, and experiential and interactive communications. Hermann Deininger, chief marketing officer of Adidas Sport Style, said, …
Rush to the Bank
At lunch today I was reading The New York Times business section. On the front page of that section there's a big photo of Rush Limbaugh (not available online) and an article that reveals his newly negotiated income. I don't mind saying it grossed me out. Limbaugh, who has 20 million listeners a week on 600 stations, signed a new eight-year contract for $400 million. His $50 million a year paycheck represents a …
Femvertising
Omnicom is forming a new consultancy to help marketers reach women. The new unit is named G23 — G as in Group, 23 as in the pair of chromosomes that carries the sex differences between women and men. The power of women in the marketplace is undisputed. Surveys indicate that female consumers in the United States buy or influence the buying of more than 75 percent of all goods. “Targeting women is something that is at …
In the Long Time Coming Department
According to Internetnews.com, Google and Yahoo spiders will begin to crawl sites built with Adobe's Flash. "Improving how we crawl dynamic content will ultimately enhance the search experience for our users," said Bill Coughran, senior vice president of engineering at Google. Google will be going live with the new SWF indexing technology this week, while Yahoo plans to release it at an undetermined point in the …
